ToyAid Asks Customers to ‘Buy Some Toys for Make Some Noise’


ToyAid is asking the toy and entertainment industry for its help. The industry already done great things to support others at this time: from building ventilators and PPE, to manufacturing sanitizers and donating toys, games, puzzles and money and so much more… This already shows the industry has great leaders that really care. ToyAid’s organizers been inspired to build on this, allowing all toy-and-entertainment businesses to take action.

As you will no doubt have heard in the media, masses of small charities that work so hard on a voluntary basis to support children most in need have been severely affected in the economic downturn as a result of COVID-19. ToyAid is a movement that in 2020 aims to support these smaller charities that every day and every year specifically support disadvantaged children and young people – and their families that are most in need now.

Our toy-and-entertainment industry gets so much back by bringing joy to families and in economic benefits from working with and providing products for families. That’s why ToyAid is pleased to announce they are supporting Global’s Make Some Noise which is the registered charity of Global, the media group, owners of Heart, Capital, LBC, Classic FM, Smooth, Radio X and Gold. For the month of June, ToyAid will be running a campaign asking customers to “Buy Some Toys for Make Some Noise”. The aim is to ask our industry to raise as much money as it can to help individuals and families hit hardest by the pandemic in our communities. ToyAid will do this through minimum pledges from toy-and-entertainment companies and money from the sales of ‘Toy Aid-able’ toys, video games, entertainment products, licensing fees and business services.

To kick things off, Joel Silverman, ToyAid’s Co-founder has said “We’ve had amazing pledges from companies across all sectors of the toy-and-entertainment industry. Special recognition to SMYTHS Toys superstores, who kicked things off by pledging an incredible £50,000 to this cause! Richard North, of Wow! Stuff, my co-founder at ToyAid and I would like to say a massive thank you to everyone who has pledged to ToyAid so far. We’ve had over 30 companies sign up for their support, and we haven’t even officially launched! We’re delighted to be working with Global’s Make Some Noise and Global’s radio stations on this initiative”.

Richard North commented, “Joel and I have been overwhelmed already with the support of our ‘First Responders’. When we get through this difficult period, and we absolutely will, we’ll know we stood together, shoulder to shoulder as an industry, and did something together for the benefit of young people and their families. No-one will take any money for the organisation or running of ToyAid, every penny we raise goes to the charity.”

To find out how to help, please visit

On top of the partnership with Global, KidsKnowBest and Norton PR will additionally be delivering an extensive PR, online influencer campaign for all manufacturers and brands, all free of charge.