ZURU, the fast-growing global toy and consumer products company, announced that the company acquired Glove-A-Bubbles, winner of The Toy Association’s 2019 Outdoor Toy Of the Year.
Created by Ogosport and sold to market by outdoor and games experts Zing, Glove-A-Bubbles is a wildly popular glove with holes that make bubbles when the glove is dipped in bubble soap and waved through the air. Currently available in different animal and monster themes, the Glove-A-Bubbles brand also includes Wave-A-Bubbles, which doubles the bubble fun, and Big-A-Bubbles, a glove that creates giant bubbles.
“Glove-A-Bubbles inherently fun play value combined with its remarkable quality and design at affordable prices, fits perfectly into our portfolio,” said Anna Mowbray, Chief Operating Officer, ZURU. “It’s a brilliant natural extension to our award-winning outdoor toy portfolio, which includes Bunch O Balloons and X-SHOT.”
ZURU has product development plans and on-trend marketing initiatives to grow and elevate the award-winning Glove-A-Bubbles brand as it further expands its footprint in the outdoor toy aisle. Since its introduction in 2016, ZURU’s Bunch O Balloons has consistently been the #1 selling outdoor brand and the company’s X-SHOT blaster range is one of the fastest growing brands in the outdoor category, with over 60 million blasters shipped last year alone.
“Our seasonal portfolio is filled with innovations like Bunch O Balloons and our X-SHOT Fast-Fill range that brings speed and ease to outdoor play, and Glove-A-Bubbles is no different. It’s super quick and can be used by kids of all ages, so we are excited to be bringing this brand to our partners worldwide as well as looking at how we push the boundaries on marketing,” continued Mowbray.