Squishmallows Announces First-Ever Music Video Contest for Fans

Kelly Toys Holdings, LLC (Kellytoy), a subsidiary of Jazwares, LLC announced that it is hosting its first ever Squishmallows Music Video Contest based on the delightfully catchy
and popular 
“Hello We’re the Squishmallows” jingle which was released to the public in April. The contest, which began this week, is open to residents of the United States, Canada, and the United Kingdom who are at least 13 years old — and offers one Grand Prize of a Squishmallows Mystery Box valued at $1,000 plus ten Runner-up Mystery Box Prizes valued at $250.
“With more than a half-million views and thousands of downloads of our free ringtone in just a few months, the Squishmallows jingle is proving to be as popular as the Squishmallows themselves,” says Kellytoy Co-President Jonathan Kelly. “In fact, fans are already creating their own music videos on TikTok and Instagram so we thought it would be exciting to make a contest out of it.”
Creating a prize-winning music video is fun and easy! Just go to, download the Squishmallows song to be used in the video, create your video, upload it as an unlisted video to YouTube or private video to Vimeo and complete the entry form (Squishmallows products must be featured in the video). Entries will be accepted through August 31, 2020. Complete rules and eligibility requirements can be found here.
To create the popular “Hello We’re the Squishmallows” jingle, Kellytoy commissioned Los Angeles-based singer, songwriter and composer Luke Tierney who has toured the globe and worked as a composer for more than 20 years.
More than 50 million Squishmallows have sold since they were introduced in fall 2017. Now an international phenomenon, the delightful squads have expanded to more than 500 characters and are available in more than 40 countries. Squishmallows range from 3.5 inches to 24 inches with suggested retail prices from $2.99 to $79.99, depending on the character size and style.
Crazy, cuddly and squishy, the Squishmallows collectible plush toy line offers a snuggly alternative to high tech toys, and a great gift alternative to candy and flowers. The versatile Squishmallows make great nap and bedtime buddies, travel companions and can even serve as a best friend in times of need to help relieve stress and anxiety.
Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft Spandex EF and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy: just machine wash in cold water and tumble-dry on low heat—remember not to iron them—and give them lots of hugs and love.
Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, and YouTube. Fans can learn about all the characters, sign up for updates and register their Squishmallows in exchange for an adoption certificate at