Licensing New Product News

CreateOn Expands Licensed Magna-Tiles Portfolio with Build-A-Bear Workshop Partnership

MagnaTiles Build-A-Bear

CreateOn®, the colorful creation studio that transforms Magna-Tiles® into innovative new applications for kids and grownups with popular licenses and custom personalization, continues to expand its catalogue with a new collaboration with Build-A-Bear Workshop® which was brokered by Build-A-Bear Workshop licensing agent, Brand Activation Consulting.


Build-A-Bear Magna-Tiles set a new bar for customization, with double-sided tiles and a new innovation from CreateOn. Eco-friendly reusable, adhesive stickers featuring accessories and costumes allow kids to decorate and customize their Build-A-Bear Magna-Tiles in an entirely new way. The sets are designed to help children develop fine motor skills, critical thinking, vocabulary, creativity, imagination, and more.


“We are thrilled to continue CreateOn’s momentum this year with a partnership with iconic children’s brand, Build-A-Bear Workshop,” said Steve Rosen, Vice President, CreateOn. “The customization that Build-A-Bear Workshop offers is reflected in these Magna-Tiles sets – along with the ability to create different shapes with the tiles, kids can also decorate and redecorate their sets however their imaginations desire.”


“We are excited to expand the Build-A-Bear Workshop offerings beyond our plush and Just Play Toys products to include CreateOn’s Build-A-Bear Workshop Magna-Tiles sets. This innovative product perfectly embodies our brand DNA of customization, creativity and building!” said Jennifer Kretchmar, Chief Digital & Merchandising Officer, Build-A-Bear Workshop.


The Build-A-Bear Workshop Magna-Tiles collection includes:


  • Pajama Party Cub Condo: Create your very own cub condo! Kids will love building this set, decorating with the included cling stickers and having sleepovers with their favorite bears.


  • The Workshop Cub Condo: Recreate the Build-A-Bear Workshop! In this set, children can design their own workshop and use the included clings to reimagine the space any way they want. 


  • The Bakeshop Cub Condo: Set up the Build-A-Bear Bakeshop! Kids can imagine baking and cooking with all of their favorite friends.


The three Build-A-Bear Workshop sets are available now on Sets are for children ages 3 and up and are compatible with all other Magna-Tiles pieces. CreateOn has additional licensing partnerships with The World of Eric Carle and Sesame Street, as well as a line of their own Magna-Tiles structures and customizable photo sets.


For more information, visit and follow on Instagram and Facebook.