Licensing News

Disguise Expands Partnership with Hasbro with Brand Launches and New Global Rights

Disguises Hasbro

Disguise, Inc. announced a renewal to its licensing agreement with Hasbro to design, market, manufacture and distribute Halloween costumes and costume accessories for an additional 3 years commencing in 2021. This includes power house brands such as Transformers, Power Rangers, My Little Pony, G.I. Joe, Hasbro Gaming and more which are Halloween costume staples. In addition to possessing the rights to the entire Hasbro portfolio for North America, Disguise’s Hasbro rights now include Europe in addition to other regions.

Additionally, eOne has granted Disguise rights to Peppa Pig and Ricky Zoom costumes, which will be folded into Disguise’s 2021 line. These first-ever Ricky Zoom costumes as well as the wildly popular Peppa Pig will be a major hit for Halloween given the growing success of the TV series and existing consumer product lines in the market.

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro. Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long standing collaboration with Hasbro. This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year,” said Tara Hefter, EVP and GM of Disguise, Inc.

“Disguise excels at bringing our brands to life with their high quality costumes and innovation. We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands,” said Joan Grasso, VP, Hasbro CP – North America.

Disguise’s Hasbro line of Halloween costumes and accessories hits stores Fall of 2021.