Canspan BMG Inc., an industry-leading full-service marketing agency, announces a new partnership with Epoch Everlasting Play LLC, the U.S. subsidiary of Japan’s third-largest toy manufacturer, Epoch Co., Ltd, a business that has been dedicated to delivering innovative, award-winning toys with superior play value to children around the world for more than 60 years.
Epoch Everlasting Play has partnered with Canspan to leverage their digital advertising expertise in North America. Canspan will take the lead on cross-platform digital strategy, planning and management for brands including Calico Critters, Aquabeads, and Super Mario licensed games.
“Epoch Everlasting Play is a company with family values at its heart,” said Jamie Berman, President of Canspan BMG. “We are honored and proud to be part of Epoch’s enduring legacy as we enter into this new partnership.”
Epoch Everlasting Play is defined by its timeless, classic and innovative toys that have delighted children across generations. Calico Critters, known as Sylvanian Families abroad, is one of the world’s most beloved collectible lines, distributed in over 60 countries across North America, Europe and Asia. Epoch Everlasting Play offers a comprehensive range of proprietary and distributed brands, comprising a wide variety of award-winning products, including games, infant and preschool toys, dolls, educational toys and activities. Epoch’s mission is to provide children with toys that deepen families’ beliefs in “Family, Love, and Nature,” as well strengthen family bonds and provide entertainment to all generations.
“When we set out to look for a marketing partner, we placed an emphasis on rich experience within the industry and results-driven campaigns. With their expertise and proven track record, we knew Canspan was the right choice” said Jeff Cheslik, CEO of Epoch Everlasting Play. “As a company dedicated to upholding family togetherness and imaginative play, we are delighted to be working with an agency that shares those values at the core of our business.”
This new partnership follows Canspan’s monumental growth in 2020, solidifying its place as a first line, trusted partner of brands across the toy and gaming industry.