Nerf Launches Search for Chief TikTok Officer


Nerf’s Marketing Team at Hasbro, Inc. kicked off a nationwide search for a trend-obsessed and highly-creative fan to take on the title of Nerf Chief TikTok Officer (Nerf CTO). The coveted position will pay $10,000 a month for up to three months to help develop strategy (read: give its marketing team some clout), create content (make 10-12 epic  TikTok videos each month), and ultimately set the tone for the brand’s debut on the social platform (please, spill the tea on how to make it to FYP).

Actress China McClain and athlete Donald De La Haye, Jr. — better known to his legions of online fans as Deestroying — kicked off the CTO search with a call to action on TikTok for fans to apply for this one-of-a-kind dream job. Creators based in the U.S. and aged 18+, can post their best Nerf-related TikTok video using the hashtag #NerfApplication and tagging @Nerf between March 26 and April 4, 2021. Applicants are also encouraged to follow the brand’s official TikTok account.

“While the Nerf Global Marketing team really is best-in-class at what they do in terms of creativity and connecting with our fans, we admit we could use some help as the brand steps into the world of TikTok. We’re ready to hand over the social reigns to one talented creator to run the Nerf TikTok account,” said Teresa Pearson, Senior Director, Global Brand Strategy & Marketing for Nerf. “This position isn’t all fun and Nerf battles, though we imagine that will certainly be a part of it. The Nerf CTO will get hands-on, real life job experience working on the Nerf Team during a very exciting time in our brand’s history.

The ideal CTO candidate is a Nerf enthusiast and TikTok extraordinaire with good comedic timing and solid editing skills, who knows their way equally well around a ring light and a Nerf blaster. They must also be a team player which means accepting some of their future teammates aren’t willing to give up their skinny jeans and side parts. And, along with a big title comes big perks, including an awesome stash of blasters and swag, real money, and a lifelong flex as the first Chief TikTok Officer in the history of the brand.

To view the full CTO job description, including additional information and requirements for application, click here. To see what Nerf’s been up to in the social space so far, check out its Instagram, Facebook, and YouTube channels.