PlayMonster LLC and the Boy Scouts of America (BSA) are excited to announce a year-long promotional partnership for Snap Ships — one of the hottest construction toys this year.
The collaboration will introduce a custom “Modular Design & Build” Preview Adventure that children in Cub Scouts can earn to learn the benefits of modular design along with experiencing modular building with and without instructions using Snap Ships. Scouts will be encouraged to share what they learned with fellow Cub Scouts, friends and family.
“From Pinewood Derby races and now Snap Ship building, Cub Scouting delivers skill-building lessons to children through interactive experiences that spark their interest and imagination,” said Anthony Berger, national director of Cub Scouting for the Boy Scouts of America. “We are so delighted to partner with PlayMonster and Snap Ships to create this hands-on opportunity to engage children in an exciting new activity.”
In addition to the custom “Modular Design & Build” Preview Adventure for Cub Scouts, the partnership will encourage further exploration of modular design by providing 10,000 samples of the construction toys to kids attending Day Camps and Summer Camps to introduce them to the popular #BuildtoBattle experience.
“We are incredibly excited for the opportunity to introduce thousands of Cub Scouts to the Snap Ships experience,” said Scott Flynn, VP Sales and Marketing, PlayMonster. “The Boy Scouts of America has a long history in inspiring learning through fun experiences and it’s an absolute honor to have a custom Snap Ships program that builds on that tradition for today’s Cub Scouts.”
Snap Ships is a versatile building system for creating multiple crafts with action play, and all sets and pieces are interchangeable, so kids can build however they want. It’s built for longevity with a broad universe with narrative-driven repeat builds. The story of Snap Ships can also be enjoyed through the animated series available on YouTube. The series expands their appeal and supports the play pattern. They are geared toward children ages 8 and up but can be enjoyed by nearly anyone.