Licensing News

Wow! Stuff Announces Love, Diana Line

Wow! Stuff x Love, Diana

Toy innovation company Wow! Stuff continues its tier 1 preschool license acquisitions by signing global rights for Love, Diana, the kid’s lifestyle brand based on YouTube sensation Kids Diana Show. With over 4.4 billion monthly views on YouTube and over 180 million active subscribers, Love, Diana licensed merchandise is selling fast at retail including Target, Walmart, Amazon, Smyths, Claire’s, Tesco, and more.

Wow! Stuff, in keeping with its guiding mantra of ‘Great Brands Brought to Life.’ will be embedding what it refers to as its ‘Magic-Light Technology’ into the Love, Diana brand’s flagship item, the Magical Wand Hairbrush – as used by Diana in her live-action/animated series, Love, Diana Adventures, to transform into her animated persona, the Princess of Play. This will allow little girls everywhere to reenact exactly what they see Diana doing during her magical on-screen adventures. Other flagship props from Wow! Stuff’s tech team include the magical ‘Light Up Hair Bows’ featured on every Love, Diana Adventures episode, plus Diana’s ‘Secret Password Journal’, a magical voice activated electronic journal with its own secret compartment.

Kenny McAndrew, Director of Product Development, Wow! Stuff commented, “Kids Diana Show and the Love, Diana brand perfectly complements our leading tier 1 preschool brands. We’ve added our WOW point of difference to Diana’s favorite key props, utilizing our product development team which has scientists and engineers at its core, all of whom love creating that magical WOW factor in toys.”

Danny Spronz, Managing Director EMEA,, who co-led the deal alongside Stone Newman, Chief Revenue Officer, was delighted with the signing and said “Wow! Stuff never cease to amaze the industry with their ability to create wholly bespoke products that deliver a real ‘WOW!’ to kids. Their innovation and ability to engineer really fantastic products, on brand and in universe, aligns with our aim to ensure Love, Diana brand merchandise stands out from a crowded market sector.”





Wow! Stuff – The Sci