Spin Master’s Tech Deck brand is now an official sponsor of USA Skateboarding, the national governing body for skateboarding in the United States.
The Tech Deck fingerboarding brand creates working replicas of skateboards that skateboarding enthusiasts ‘ride’ by mastering tricks and maneuvers with their fingers. Well-known in the skateboarding community, the brand is now joining forces with USA Skateboarding as the sport makes its debut at the Tokyo 2020 Olympic Games this summer.
The sponsorship kicks off with the 2021 USA Skateboarding National Championships for both skateboarding and fingerboarding, presented by Toyota. Open to all U.S. citizens, the skateboarding finals are set but fingerboarders can post clips of themselves on social media to be judged by a panel of professional skateboarders. On May 10, the winners will be announced, claiming the titles of National Champion for both Skateboarding and Fingerboarding. For more information, visit usaskateboarding.com.
Spin Master also plans to launch official USA Skateboarding Tech Deck fingerboards. Ten thousand exclusive boards across three designs will be distributed to the USA Skateboarding Team to take to Tokyo, in addition to limited quantities that will be available on the USA Skateboarding website and given away on Tech Deck’s social channels. Tech Deck will also celebrate the inaugural year for the sport with activations on the ground in Kasama City, Japan, where U.S. athletes will be stationed prior to the games.
“Tech Deck and USA Skateboarding share a passion for and commitment to growing and celebrating the sport and culture of skateboarding,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “We are thrilled to be starting our sponsorship during such an exciting year as skateboarding debuts at the Olympics and reaches a whole new generation of fans.”
“The heart of skateboarding is fun, and no company embodies that better than Tech Deck,” said Josh Friedberg, CEO, USA Skateboarding. “From the day we started our initial discussions, Tech Deck’s commitment to skateboarding culture and their natural fit into our existing initiatives made it clear that we had a great opportunity – we’re incredibly excited to have them as a partner in this historic year for skateboarding.”
Later this year, Tech Deck will also be a supporting partner of a skateboarding-focused STEAM curriculum for kids offered through Innoskate – a joint venture between the Smithsonian’s Lemelson Center for the Study of Invention and Innovation and USA Skateboarding.