PlayMonster’s Snap Ships line is expanding into the Korean market. In partnership with third-party distributor HEM, the construction line hits store shelves in time for Children’s Day on May 5 — a national holiday celebrating children of all ages.
The line will see a full national rollout across specialty and mass-market retail with media support. To add to the “Build to Battle” play experience, the Snap Ships app and first season of the digital animated series, Snap Ships: Dawn of Battle, are being translated into Korean.
This market launch further expands PlayMonster’s global footprint with children already playing with Snap Ships in countries like Australia, the UK, and South Africa, with more to come.
“We are excited to bring the brand to a strong market like Korea with a full national rollout,” said Richard Gill, Vice President International, PlayMonster. “It demonstrates that Snap Ships’ dynamic new Build to Battle play belies language and cultural barriers, appealing to kids and families everywhere.”
Designed for kids ages 8 and up, Snap Ships is a collectible modular building system that merges two major play patterns — action-play and construction. The line invites kids to build, battle, play, and display an array of spacecraft. Each Snap Ships comes with a mystery UJU tech piece that holds special value hidden inside the box.
Snap Ships creates a 360-degree play experience, immersing kids in its universe thanks to the animated series from Wind Sun Sky Entertainment and free interactive AR app from video game developers and Snap Ship inventors Scott Pease and Jeff Swenty. The app is rated E for everyone and is available for free for iOS on the Apple App Store and Android via the Google Play Store.
In the past year, PlayMonster has seen developments such as the recent acquisition of BriteBrush and the rebranding of Interplay to PlayMonster UK. Other PlayMonster lines such as 5 Second Rule and the game Drone Home continue to expand on the global stage, with Drone Home to reach markets this coming fall in Russia, Hungary, Turkey, Finland, Sweden, and Israel.
“With a presence in 60 countries, our aim is to continue to expand our business internationally in tandem with our partners, like HEM, and further develop our business relations,” said Gill. “Asia is becoming a growth market — Korea is spearheading that — with India, China, and Japan following suit.”