Pet technology developer Halo with Cesar Millan has named the D’Amelio family as new partners to promote and develop Halo’s product lines.
The D’Amelios — including influencer sisters Charli and Dixie, along with their parents Marc and Heidi — reach over 300 million combined followers on their social channels. They frequently feature their four dogs — Belle, Rebel, Cali, and Codi — and social channels and use Halo’s collar with their pets.
Halo is known for its Halo Collar, which combines a wireless smart fence, smart training, GPS tracker, and activity tracker into a single accessory for dogs. It was developed in collaboration between Ken and Michael Ehrman and dog behaviorist Cesar Millan to unite technology with dog psychology and best training approaches.
“Dogs are meant to have the freedom to explore off-leash, but the challenge for their families is how to keep them safe. We have spent the past three years designing the Halo Collar to bring dogs the rules, boundaries and limitations they need to safely have greater freedom,” said Millan. “It’s gratifying to have the D’Amelios not only want their own dogs to enjoy a more natural freedom given by the Halo Collar, but to bring that message to the world.”
Now, the D’Amelios will work with Halo’s development team to help the company grow its product offerings.
“We are excited to bring the D’Amelios into the Halo family,” said Ken Ehrman. “The values of Marc, Heidi, Dixie and Charli are exactly what we strive for as a company. What started as a conversation over the love for our dogs, and a desire to keep them safe, led to discussing ways we could work together to keep every dog safe — and we know that with the D’Amelios as partners, we will reach many more families and give their dogs the ability to be safely off-leash in their yards or wherever they go.”
The partnership comes amid growth in the pet tech industry, with pet product spending up 94% percent globally since 2011. With an estimated 10 million dogs that get lost each year in the U.S., Halo is committed to the mission of “No More Lost Dogs.”