WPA Names New Product Showcase Winners for 2021


World Pet Association (WPA), the trade organization behind SuperZoo, announced the winners of the 2021 New Product Showcase Awards at the trade show in Las Vegas this week.

Judges evaluated the products in categories of dog, cat, bird, equine, farm and feed, small animal, aquatic, reptile, grooming, technology, and other pet products. A first place winner, runner-up, and second runner-up were awarded in each category.

Winners were also named in the categories Luxury Lifestyle, Retail Shelf Appeal, Point of Purchase, Humanized Pet Product, New-to-Market Pet Food and Treats, and the Judges Award.

The winners are as follows:


First: Zoo Med Labs Repti Cooler

Runner-upZoo Med Labs Tropical Bioactive Substrate Kit

Second Runner-up: Hagen Group Exo Terra Sub Stratum



First: Spectrum Brands/Global Pet Care Peck to Play

Runner-up: Zoo Med Labs Avian Electrolyte

Second Runner-upPrevue Pet Products Playful Bird Toys


Small Animal

First: Happy Habitats

Runner-up: Oxbow Animal Health Enriched Life Rest & Relaxation Family of Product

Second Runner-up: Field + Forest by Kaytee Mini HAy Bale



First: De’Vora Scratch Square Natural Instinct Grooming Toys

Runner-upCrittEar Groomer Pack, 2 Size Dog Earplugs

Second Runner-up: Blackworks Stealth Table



First: Central Garden and Pet Apple Elite Electrolyte Pellets

Runner-UpVetericyn Animal Wellness Equine Mobility

Second Runner-up: Central Garden and Pet Laser Sheen Finishing Spray


Farm & Feed

First: Poultry Pro Feeder

Runner-up: Absorbine SIlver Honey Rapid Wound Repair

Second Runner-up: Happy Hen Grub Frenzy



First: Catit Feeder and Fountain

Runner-up: Safetypawz LLC Pet Nail Clipper

Second Runner-up: ETailPet



First: Crazy K Farm Pet & Poultry Products Dia-Purr Cat Diaper

Runner-up: Wahl Clipper Corporation Vetiva Mini

Second Runner-up: Quick-Tag (The Hillman Group) ETCH



First: Richell USA Inc. Space Capsule Pet Carrier & Bed

Runner-up: Muridae Inc. Mouser Canned Cat Food

Second Runner-up: Necoichi Kimono Yukata Bow Tie Cat Collar



First: North States MyPet Safety Paws Pet Proofing Products

Runner-up: Only an Ocean | Poochie Bells PetDreamHouse Interactive Feeding Products

Second Runner-up: Wilderpup Biotheracollars and Leashes



First: Penn-Plax Inc. Aqua-Floras

Runner-up: Mars Petcare API Aquaspin Digital Water Testing Photometer

Second Runner-up: Central Garden and Pet Aqueon LED MiniBows with SmartClean Technology


Luxury Lifestyle

Bonne et Filou Handmade All Natural Dog Macarons


Retail Shelf Appeal

Treat Planet Snicky Snaks Poppers


Point of Purchase

Hagen Group Catit Pixi


Humanized Pet Product

Himalayan Dog Chews Advent Calendar 2021


Health and Wellness

Stashios Wrapups Bacon Flyer Plyable Pill Wrapper

Sustainable Pet Product

Shameless Pets Dental Sticks & Calming Treats


New-to-Market Pet Food & Treats

Jiminy’s Cricket Crave & Good Grub Dog Food


Judges Award

Nestle Purina Pet Care Pro Plan Live Clear Kitten