Jada Toys Celebrates World Kindness Day on Nov. 13

Jada Toys B-Kind Dolls

Jada Toys kicks off a partnership this week with nonprofit group to celebrate World Kindness Day on November 13.

Jada is the manufacturer of the new doll line, B-Kind Dolls, which are eco-friendly and promote themes of kindness, creativity, and compassion. The dolls are created with recycled material and come in eco-friendly packing made with ink from soybeans. is a research-led organization with a mission to “educate and inspire people to choose kindness.”

“It was a no-brainer for us to partner with as we stand for the same things,” said Jada Toys marketing director Talie Knutson. “As a company, kindness has always been at the center of our core values and we’re thrilled to bring this to parents through this collaboration and to kids this holiday season through our B-Kind doll line. We’re excited to officially kick off this partnership with an event that brings a meaningful, relevant and honest conversation about being kind to the forefront with parents.”

As part of the collaboration with, Knutson will participate in a panel focused on kids and kindness alongside co-founder and CEO Jaclyn Lindsey, parenting and lifestyle influencer Betty Cheung, and parenting influencer Thais Eliasen. will host the November 11 panel discussion on its Instagram page via Instagram Live starting at 2 p.m. EST/11 a.m. PST.

“We are thrilled to be partnering with a company like Jada Toys. Their new doll line is an incredible and innovative way to help children everywhere learn more about the importance of kindness,” said Lindsey. “When we identify the brands to partner with, it first begins with values alignment. Are we working towards the same goal? This was an easy yes. Thanks to their support, we will be able to continue our work of delivering our evidence-based curriculum, Learn Kind to K-8 students everywhere.”