Just Play, a leading global consumer products company behind several best-selling toy lines including WaterBabies®, has partnered with charity: water, a non-profit organization that provides clean and safe drinking water to developing countries. Just Play and WaterBabies launched a fundraising campaign to drive direct contributions to charity: water and donates a percentage of proceeds from every WaterBabies purchase, with the goal of funding 250 water projects.
“Just Play and WaterBabies are committed to helping build a world where everyone has access to clean water,” said Geoffrey Greenberg, Co-President of Just Play. “To date, we’ve donated $50,000, and look forward to continuing to support this important initiative.”
“With WaterBabies celebrating their 30th birthday, we wanted to find the right partner to create positive change, as well as engage parent and child,” saidDan Lauer, creator of WaterBabies. “When we learned of Scott’s vision with charity: water, Geoffrey and I both immediately felt awestruck and that they were the perfect partner for creating toys that do good.”
“We are grateful to partner with WaterBabies and bring awareness of the water crisis to parents and their children through a beloved toy. Just Play and WaterBabies will have the potential to significantly impact tens of thousands of lives through their commitment and generosity,” saidScott Harrison, founder and CEO of charity: water.
Since their introduction 30 years ago, the warm and snuggly water-filled WaterBabies dolls have brought joy and comfort to millions of children. WaterBabies’ simple design and nurturing play pattern continue to attract a new generation. Just Play’s line includes a variety of WaterBabies dolls including Bathtime Fun, My First Babies and Sweet Cuddlers. The dolls’ classic appeal and nostalgic charm, along with the additional incentive of the charity: water donation, make WaterBabies a perfect gift this holiday season. For more information on WaterBabies, please visit https://waterbabies.justplayproducts.com/.
Nearly 1 in 10 people worldwide live without clean water, and charity: water is on a mission to solve the global water crisis with sustainable, community-led water projects. They work with local partners to fund water, sanitation, and hygiene (WASH) programs for rural communities around the world. When construction ends, charity: water remains committed to monitoring, evaluation, and maintenance to ensure that the programs operate sustainably for years to come. 100% of all charity: water donations go directly to water project costs.