Licensing News

Pull&Bear Launches the Smurfs Clothing Collection

Pull&Bear Smurf Collection

Young fashion chain belonging to the Inditex group: Pull&Bear, has signed a Direct-to-Retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs collection, featuring the iconic little blue characters loved by several generations. 


This men´s collection includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts, and caps. And it is now available from their online store worldwide. DeAPlaneta Entertainment coordinates the brand’s licensing program in Spain, Portugal, and Central and Eastern Europe. 


The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for 5–12 -year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France. This new series combines comedy, adventure and action and will soon screen on national TV stations including Rai YoYo in Italy, KiKa in Germany, and Milkshake! on Channel 5 in the UK. 


The Smurfs are about to launch a new line of toys with master toy license holder:  Jazwares, in addition to new videogames, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences. 


Pull&Bear was launched in 1991, with a clear international mission to dress young people who are committed to their environment and avoid stereotypes, live in community and enjoy each other’s company. For them, Pull&Bear brings together the latest international trends, combines them with streetstyle and fashion club influences, and reinterprets them as easy-to-wear, comfortable clothes that follow sustainability best practices.  Pull&Bear evolves with its customers and is always attentive to new technologies, social movements and latest artistic or musical trends. The company has a network of nearly 900 stores and sells online to most markets around the world via