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Spin Master Launches STEAM Initiative to Inspire Children and Families to Learn Through Play

Spin Master Steam Initiative Future of Play


Spin Master Corp. (TSX:TOY) (www.spinmaster.com), a leading global children’s entertainment company, is launching a STEAM-inspired initiative giving children and families hands-on learning activities that replicate the art and science of toy-making. Available at Future-of-Play.SpinMaster.com, these DIY activities take a look behind the curtain, showing kids how their favorite toys are made with simple, playful, hands-on STEAM experiences designed to inspire a future generation of play.

Just in time for the holiday season, families can visit Future-of-Play.SpinMaster.com and choose from nine different DIY STEAM activities in two categories: manufacturing and science, all inspired by popular Spin Master toys. Developed by Spin Master toy engineers and a team of studious interns, each activity provides step-by-step instructions utilizing household items to explain the key manufacturing or scientific properties of each toy.


“At Spin Master, we are passionate about helping children grow and learn through play,” said Tammy Smitham, Spin Master’s VP Communications and Corporate Citizenship.  “Our Future of Play website was created to give kids playful ways to experience the science, technology, engineering, arts and mathematics behind the toys they love, and perhaps inspire the next generation of toy inventors, designers and engineers.”


Mesmerized by the magic of Kinetic Sand, kids might want to try to make their own non-Newtonian fluid at home. Curious about how an Aerobie Sonic Fin™ football flies through the air with ease? Families can build their own parachute to better understand air resistance.

Activities include:


  • Manufacturing

o   Soft Good Manufacturing – GUND® Plush

o   Injection Molding – Action Figures

o   Pad Printing – Hatchimals CollEGGtibles®

o   Packaging – All Toys

o   Gears – Cool Maker® GO GLAM Nail Salon™

  • Science

o   Non-Newtonian Fluid – Kinetic Sand®

o   Density – SwimWays® Torpedo Bandits™

o   Air Resistance – Aerobie® Sonic Fin™ Football

o   Stability – Meccano®


“As part of the toy development team, we pour so much love into developing and designing magical play experiences for kids everyday,” said Vanessa Raponi, Product Development Engineer, Spin Master. “These activities, designed by our own engineers and interns, translate what might seem like complex principles into simple and fun DIY learning at home.”

Future-of-Play.SpinMaster.com is free to access and is intended for children ages five and above.