Licensing News

Creative Kids and Hasbro Announce Partnership To Produce New Play-Doh Compounds

Play Doh Creative Kids

Creative Kids, the go-to source for fun, interactive kids’ arts and crafts and STEM toys, is pleased to announce a new partnership with Hasbro, Inc. the global play and entertainment powerhouse, to produce a variety of new Play-Doh branded products in 2022. Through this multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modeling Clay compounds space.


The partnership is a close collaboration between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modeling clay and other assortments to offer new creative play experiences. The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign


“We are honored to partner with Hasbro to help enhance and grow their iconic Play-Doh line,” said Daniel DeLapa, Chief Marketing Officer, Creative Kids. “We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true.”


“Play-Doh has been Shaping Imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years,” said Vice President, Hasbro Global Licensing, Jess Richardson. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. Can’t wait to see the explorative fun these products will deliver.”


The first products in this new line will debut in the spring. For more information, visit and follow Creative Kids on Instagram and Facebook.