LankyBox, the most highly viewed YouTube gaming duo in the world, has partnered with Bonkers Toys to create their first retail toy line. Stars Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create high-energy, laugh-out-loud videos such as challenges, gaming and shorts. LankyBox averages over 1.5 billion video views per month with 18.6 billion lifetime views. Their videos are youthful and family-friendly making the brand an ideal fit for a toy launch.
“The LankyBox energy and enthusiasm is contagious,” says Bonkers Toys President & CEO, Brian Bonnett. “Their fans are second to none, and the partnership with Bonkers Toys will allow us to create toys authentic to the brand, and bring them to life at major retailers around the country and the world.”
The LankyBox toys will debut at retail in Summer 2022 and will include mystery figures, squishies, and plush all based on the animated characters direct from their channel. Additionally, the line will feature flagship unboxing sets that are sure to become instant fan favorites.
“We’re super excited about our partnership with Bonkers, and we’re thrilled to have our toys on retail shelves and to get them in the hands of our amazing viewers,” say Justin and Adam, founders of LankyBox.
Michael Gordon, Business Manager at Night Media representing LankyBox says, “We look forward to expanding our clients’ IP year over year and continuing to push the envelope on creator led businesses.”