Licensing News

L.O.L. Surprise! and PUMA Premiere Latest Collection

PUMA L.O.L. Surprise


Global sports company PUMA and MGA’s L.O.L. Surprise! have once again partnered for an exclusive collection, featuring L.O.L. Surprise-inspired artwork along with graphics showcasing several of their famed doll characters. Streetwear pieces including iconic PUMA footwear styles: Suedes and Cali Star – available in toddler, kids and junior sizing – get a playful makeover with sparkly, iridescent details and bold colors.


Items in the PUMA x L.OL. Surprise! collection include the following:


The Cali Star Beats ($60-$80) feature a sleek black and pink design with metallic accents inspired by Beats’ musical influence. The Cali Star boasts the character’s image, capturing every detail from her pink headphones, to her edgy hairdo.


The Suede Kitty Queen ($60-$80) is a fun twist on PUMA’s classic silhouette, Suede. The all-over light pink Suede includes an iridescent PUMA Formstrip for instant glam, subtle cat ears on the outside of the shoe’s tongue and an image of Kitty Queen on the insole.


The collection also features several apparel items ($18-$40) all including exciting character graphics and energetic colors. Fans of the brand can get dolled up in cozy hoodies, leggings, joggers, T-shirts and socks.


The latest PUMA x L.O.L. Surprise! collection will be available globally starting February 11 on, at PUMA stores, and exclusively in-store and online at Kids Foot Locker, Foot Locker, Champs Sports, Footaction, Eastbay.