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Moose Toys’ Magic Mixies Magic Cauldron Wins Creative Toy of the Year at 2022 Toy of the Year Awards

Moose Toys Magic Mixies Creative Toy of the Year 2022

Moose Toys, a leading innovator in the toy industry, won Creative Toy of the Year for its global sales sensation, Magic Mixies Magic Cauldron, at The Toy Association’s 22nd annual Toy of the Year (TOTY) virtual awards gala.


“It was an extremely competitive category, so it makes this award – which already is truly such an incredible honor – that much more significant. Winning Creative Toy of the Year for Magic Mixies is validation that our continued focus on doing things differently and bringing the ‘Superhappy’ to life is resonating with consumers and the toy industry,” said Paul Solomon co-owner, Moose Toys. “We are grateful for the recognition and so proud of the entire Moose team for this amazing accomplishment.”


Magic Mixies Magic Cauldron’s win as Creative Toy of the Year solidifies Moose’s foothold as an innovation powerhouse. Created to ignite imaginations by putting real magic into kids’ hands, Magic Mixies was the must-have toy of the holiday season, marking a record-breaking launch for Moose Toys and ranking No. 1 in Special Feature Plush for December and for Fall season (Fall: August- December). The frenzied response to Magic Mixies has prompted the company to accelerate a global consumer products licensing program with top agents in key territories and entertainment partnerships.


Full of surprise and delight, the Magic Mixies brand will continue to innovate with new products this year.


Hosted by The Toy Association, TOTY accolades are based on votes from mass and specialty toy retailers, media, Toy Association members and consumers.


Moose continues to introduce new toys with the goal of bringing the Superhappy to kids around the world. To stay up to date on that latest innovations and for more information about Moose Toys’ full range of products, visit