WarnerMedia has unveiled a unique pop-up experience called The Batman “Unmask The Truth” in the heart of Singapore’s legendary shopping district on Orchard Road.
Running for the next two weeks, Super Hero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane.
Timed to run alongside the theatrical launch of The Batman in cinemas, the Singapore attraction will be open daily from February 25 to March 13.
Mr. Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea, said: “With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international Super Hero before they watch one of this year’s biggest DC blockbusters.”
These partnerships and collaborations reflect WarnerMedia’s on-going commitment towards supporting the local entertainment, broadcast, production and licensing industries. They also demonstrate WarnerMedia’s ability to bring together all lines of business to create solutions and integrated consumer engagement initiatives at scale with international IP.
In addition to DC, WarnerMedia is also home to brands and franchises including Harry Potter and the Wizarding World, HBO, Cartoon Network and Warner Bros.
Ms. Serene Tan, Director, Retail and Dining, Singapore Tourism Board, said: “We are excited by this innovative partnership with WarnerMedia. Bringing The Batman to Orchard Road adds to its buzz and vibrancy, and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.”
The Batman “Unmask The Truth” pop-up event, at Level 1 of Shaw House, Orchard Road, is the perfect selfie location with a life-sized Muckle figure of The Batman, a replica Bat Signal and a thematic photo booth. Attendees have the perfect chance to recreate their own movie poster with the movie’s distinctive red-and-blue lighting.
On site, fans will love the awesome displays of limited-edition merch from local Singaporean brands. XM Studios has released a collectible showcase – The Batman’s Greatest Battles. And Secretlab unveils the latest addition of the all-new The Batman Movie Edition chair with a magnetically detachable Bat Emblem – the first for any gaming chair.
Those who are keen to purchase some movie themed memorabilia can also visit Shopee from February 27 to March 13 and look out for attractive deals and giveaway prizes to be won. Via the e-commerce platform, other DC products from LEGO, Spinmaster and McFarlane will also be on show.
Passersby and shoppers who are around in the evening can look across the street to ION Orchard and catch the Bat Signal for the ultimate photo op. Every night from 7-10pm, the iconic distress call will shine out from the mall’s enormous ambient screen.
DC fans in the mood for a hunt can also participate in The Riddler’s Challenge, an interactive online riddle-based game sending players on a journey down Orchard Road as they test their knowledge about Singapore’s famous shopping stretch. The first 2,000 participants who register for the challenge on the event microsite will redeem an exclusive “The Riddler’s Pack” containing The Batman-themed merchandise. Superfans who complete all of the riddles and share why they are the biggest fan of The Batman stand a chance to win the grand prize worth S$400.
The Batman “Unmask The Truth” event runs from February 25 to March 13 at Shaw House, Level 1, Orchard Road. In Singapore only, visit DCTheBatmanExp.com for more details. Follow DC Asia social channels on Facebook, Instagram and YouTube, and the hashtag #DCTheBatman.
The Batman premieres in cinemas internationally, including Korea on March 1, Indonesia and Philippines on March 2, and in Singapore, Taiwan, Thailand and Malaysia on March 3. The movie opens in India and the US on March 4.
WarnerMedia’s streaming service HBO GO will feature 35 Batman related titles during the campaign month.