Licensing News

Universal and Peacock’s Apparel Collection for “Bel-Air” Launches

Peacock Bel-Air

Inspired by Peacock’s new original series, Bel-Air, and created in collaboration with Bel-Air Athletics, this exclusive capsule collection is influenced by Bel-Air and West Philly culture. The range is available exclusively through Culture Kings online platform and select retail stores.


Collection Features – unisex Trucker Hats, T-shirts, and Hoodies; prices range from $28-$72.


Set in modern-day America, Peacock’s new one-hour drama series Bel-Air imagines the beloved sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will’s complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. As these two worlds collide, Will reckons with the power of second chances while navigating the conflicts, emotions, and biases of a world far different from the only one he’s ever known.


Peacock Bel-Air 1
Peacock Bel-Air 2
Peacock Bel-Air 3
Peacock Bel-Air 4