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Moose Toys Wins Big at Australian Toy Awards

Magic Mixies Moose Toys Australian Toy Awards


Moose Toys was recognized at the Australian Toy Association’s virtual gala winning across multiple categories including:


• Toy of the Year: Magic Mixies!

• Australian Development Toy of the Year: Treasure X Monsters Gold – Mega Monster Lab

• Action Toy of the Year: Treasure X Dino Dissection

• Craft & Activity Toy of the Year: Blingle Bands Studio

• Electronic Toy of the year: Magic Mixies

Plush Toy of the Year: Scruffaluvs Cutie Cuts


“We are proudly an Australian company, which makes winning these awards, which already is truly such an incredible honor, even more special. Winning Toy of the Year for Magic Mixies is validation that our continued focus on doing things differently and our commitment to innovation is resonating with consumers and the toy industry,” said Paul Solomon, co-owner, Moose Toys. “We are grateful for the recognition and so proud of the entire Moose team for these amazing accomplishments.”


Magic Mixies Magic Cauldron’s win for Toy of the Year at the Australian Toy Awards solidifies Moose Toys as an innovation powerhouse. Created to ignite imaginations by putting real magic into kids’ hands, Magic Mixies was the must-have toy of the holiday season, marking a record-breaking launch for Moose Toy.


Once a dominant player in the collectibles and doll categories, has worked hard to diversify their portfolio and these wins show that the company is now a force in Preschool, Youth Electronics, Action Figures and Global Licenses.


Moose continues to introduce new toys with the goal of bringing the Superhappy to kids around the world. To stay up to date on that latest innovations and for more information about Moose Toys’ full range of products, visit