Natural Balance to Show Brand Transformation at Global Pet Expo

Natural Balance Brand Logo

Premium pet specialty brand Natural Balance Pet Foods, Inc. (Natural Balance), a pioneer in natural pet food and Limited Ingredient Diets, will showcase their most significant revitalization of the brand at Global Pet Expo in Orlando.


Veteran pet industry leaders from Natural Balance will be available March 23 – 25 to showcase and discuss the brand transformation and unveil the new packaging and designs. CEO Brian Connolly and CRO John Sturm will also discuss new innovative product launches that also expand the portfolio, such as Limited Ingredient Freeze-Dried Raw and made-easy homestyle Platefulls recipes.


Natural Balance products are supported by a top-notch customer care team consisting of Registered Veterinary Technicians and pet nutrition experts. Food safety is thread from manufacturing to customer through the industry leading Feed with Confidence program.


Hosted by the American Pet Products Association and Pet Industry Distributors Association, Global Pet Expo is the premier international assembly for the pet industry connecting pet product manufacturers, importers, distributors, retailers, thought leaders and creative minds within the pet care community.


To learn more about Natural Balance, visit