Events News

The Loyal Subjects Expands Its Global Footprint at Distoy

Loyal Subjects Distoy

The Loyal Subjects (TLS) – a collectible company known for selling millions of action figures and collectibles, will expand its global toy presence at this year’s Distoy show. Building on its success in North America and having disrupted the market with its fan-coveted, playable, poseable, high quality, detailed, and affordable product lines, the US-based company promises the lineup will continue to trail-blaze the global toy industry with its original and licensed products.


“This is our first chance to present at Distoy. Over the last two years, we have been expanding our portfolio of products beyond collectibles into more kid-friendly items aimed at both boys and girls, including a fashion doll line developed entirely in-house,” said Dave Hughes, SVP of Global Sales for The Loyal Subjects. “At Distoy, we’re hungry to build on the momentum we’re seeing this year in both the US and abroad by adding new regions to our growing list of territories,” Hughes adds.


Looking to grow its international presence, it will be the company’s first year attending the London show from May 17th to 20th. Attendees are encouraged to visit The Loyal Subjects in the St. Ermin’s Hotel, Cloisters Suite (ground floor) to preview the following:


For Keeps – a new 5″ fashion doll brand with great fashion play that carries a powerful message of positivity and self-empowerment.
Characters are relatable and have layers of personality, which contrasts with the cool “Big Sister” seen on social media and TV that is reflected in most fashion dolls today. For Keeps, characters are decision-makers in positions of power: a Filmmaker, a Journalist, a Veterinarian, a Music Producer, a Choreographer, and the Creatrix Twins who run an empire.


Superama – a unique choose-your-own-adventure collect and display set created by The Loyal Subjects. Experience a dynamic way to bring action figures to life by fusing them with a comic-style environment. All bases can link together in any sequence, so fans can “lock” in their desired story. Furthermore, reshuffle your comic book scenes and reimagine your own narratives and face-offs at will.


BST AXN – is the ultimate action figure mashup, representing everything from anime, action/adventure, Sci-Fi, entertainment, and nostalgia characters. Heroes with a thousand faces vs. Villains with a thousand faces. 1:15 scale Action Figures, hyper-poseable with 31 to 33 points of articulation using a modern armature system which brings the figures closer to life, killer paint details, super character likeness, interchangeable hands, multiple accessories, and great sculpt details.


For booking to see The Loyal Subjects at Distoy, you are invited to email