King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, along with its local agent in Spain, Caravanserai, announced that gaming phenomenon Cuphead is building upon its successful international presence with a new apparel collection at ZARA, the Inditex Group’s popular apparel retailer.
Cuphead, Mugman and other fan favorite characters are jumping off the screen and onto the runway with new apparel for adults and kids. Available now at ZARA stores worldwide, the collection features t-shirts, sweatshirts and shorts with designs inspired by the highly celebrated game’s classic animation style.
“Padma and Caravanserai are excited to partner with Cuphead in securing this great collection in a top retailer like ZARA,” said a representative of Padma Textiles. “Padma is already working to develop a second collection as we expect this first one to be a success.”
“Cuphead continues to resonate with dedicated fans around the world and inspire pop-culture collaborations across all categories,” said Carla Silva, VP/GM, global head of licensing, King Features. “Working with ZARA is a true reflection of Cuphead’s popularity, and we are thrilled to partner with such a prominent brand to bring fresh and exciting fashion styles to fans worldwide.”
Cuphead is continuing to level up around the world with new publishing programs in development for art books and graphic novels. Dark Horse and Norma Editorial are expanding the existing lineup of Cuphead books based on the original video game with “The Art of Cuphead” art book launching in Spain. The book will also hit shelves globally in markets across Europe and Asia such as France, Italy, Japan and more. Additionally, Cuphead graphic novels will launch in Spain, France, Italy, Israel, Japan and additional markets across Europe and Asia.
Studio MDHR’s Cuphead is celebrated by fans around the world for its arcade-action gameplay, highly original art design and award-winning soundtrack, featuring almost three hours of original jazz, early big band and ragtime music. A true cultural phenomenon, the game has sold millions of units worldwide and won over 20 major awards. In addition to a wide range of new product releases, this year, on June 30th the Studio will launch Cuphead – The Delicious Last Course which will add an entire new island to the game, as well as introducing a new playable character, Ms. Chalice.
The game was also recently transformed into an animated series on Netflix. The first episodes of The Cuphead Show!, which debuted on February 18, made the Top 10 Kids list in 90+ countries. Due to its successful premiere, The Cuphead Show! is returning with a fresh set of episodes dropping this summer on August 19.