MerchSource Names Playwise Partners PR Agency of Record for FAO Schwarz

Playwise Partners FAO Schwarz

MerchSource, a leader of ideation, design and distribution of consumer products, announced PlayWise Partners, LLC as their Public Relations Agency of Record for FAO Schwarz. PlayWise Partners will oversee global communications for the brand, including the portfolio of FAO Schwarz toys and the flagship retail store at Rockefeller Plaza in New York City.


For the past 160 years, FAO Schwarz has been more than just a toy store, it has provided larger-than-life experiences for kids and kids-at-heart, with unparalleled creativity, fun and play. With its flagship location in Rockefeller Plaza, New York City, the store has become a global destination for premiere toys and exclusive experiences.


“We are excited to partner with PlayWise and benefit from their leadership as veteran PR experts in the toy industry,” said Jill Nordquist, Chief Marketing Officer at MerchSource, owners of the FAO Schwarz brand.


For more information and to explore partnership opportunities, please contact