Licensing News

Moonbug Announces New Premium CoComelon Branded Diaper with Rascal + Friends

Rascal + Friends Cocomelon

Moonbug Entertainment Ltd., is announcing a special licensing and merchandising agreement with baby brand Rascal + Friends featuring a new premium CoComelon branded diaper and training pants line available across six different markets. The deal is confirmed for four years, with the product set to hit shelves in June 2022. The new CoComelon line will be available in major retailers including Walmart, Tesco, Coles, Lazada and Foodstuffs.


Now, families will be able to engage with CoComelon beyond the screen, with their favorite characters helping to make change-time and potty training easier. Rascal + Friends premium diapers and training pants are made to move in and power through the night without leaks in. Additionally, they are made with feather-soft materials and a high stretchy waistband for comfort.


“Moonbug is passionate about connecting with families across the globe and we are always looking for more ways for families to engage with their favorite characters beyond the screen,” said Ryan Gorman, Head of Global Retail & Consumer Product Marketing at Moonbug Entertainment. “We could not think of a better partner than Rascal + Friends to launch the very first CoComelon branded premium diapers providing parents with the products that will help them make change-time easier, whilst ensuring their little ones are kept comfortable and happy.”


“Rascal + Friends was the brainchild of a Mum who wanted to provide other parents with a diaper that did it all – was affordable, safe on skin and performed exceptionally. In the past year, we have become the most-liked diaper brand on TikTok and partnering with the most-watched kid’s brand on YouTube will help us bring our premium diapers and training pants to more families around the world,” said Amelia Watson, Global Marketing Manager at Rascal + Friends. “We’re thrilled to be launching our limited edition CoComelon prints, combining our award-winning products with CoComelon’s beloved characters to make change-time easier for parents and more fun for little ones.”


CoComelon is the #1 most-watched kids brand on YouTube globally, generating over 3.3 billion average monthly views and has over 135 million YouTube subscribers. The brand has become an influential leader on major streaming platforms like Amazon, Spotify, Apple Music, Roku and Netflix, and more.


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For more information about Rascal + Friends, please visit