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Brand New Machine Learning Tool InteliTips from MAPP Trap Provides Intelligent Tips for Brand Protection

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The powerful price monitoring tool MAPP Trap has just launched InteliTips, a new system driven by proprietary machine learning algorithms and MAPP Trap’s expert knowledge base. InteliTips subscribers receive weekly emails that address changes to their ecommerce conditions. What makes InteliTips so intelligent? The InteliTip bot evaluates the torrent of market data that brands see every day and compares it against their objectives to provide proven best practices in simple language that the brand can take to improve their conditions.


Whether a brand is having challenges with online pricing, too many unknown and undesired sellers, intellectual property infringements, or even showing progress in its brand protection efforts, MAPP Trap’s machine learning bot knows and provides best practices and suggestions. In more than 10 years in the price monitoring industry, MAPP Trap has learned even more strategies than the law firms that brands hire to help them. In fact, many law firms adopt MAPP Trap’s insights and guidance to make them more effective.


Here are a few examples of InteliTips:


  • Your Merchant Compliance Rating is going down or isn’t budging:

Have you gotten accounts lists from your distributors? MAPP Trap can code the lists and help you learn which online sellers are buying from which distributors.


  • You’ve got far too many Amazon sellers:

Did you know it’s against Amazon’s terms and conditions for businesses to have more than one marketplace store without providing a legitimate business purpose? Use MAPP Trap’s related storefronts report to see which sellers are violating and report them to Amazon.


  • We see that some sellers are violating your Intellectual Property rights:

It’s easy and effective to report IP infractions using the Digital Millennium Copyright Act (“DCMA”). Domain registrars like GoDaddy and Hostway will force sellers to remove unauthorized use of copyrighted text and images from their stores.


Of course, InteliTips are just one small aspect of the services and guidance that MAPP Trap provides to its clients. Besides monitoring products across the internet, identifying sellers, and enforcing policies, the company and its knowledgeable staff assist brands in their operational efforts. It really is a rare day when they aren’t interpreting client data and advising on policies, agreements and strategies. But that’s just another intelligent way of doing business.