Pioneering multi-platform entertainment company Wind Sun Sky Entertainment (WSS) is transforming the living room into the great outdoors with Camp Bonkers, the wildly fun virtual summer camp experience. In June 2020 and 2021, elementary-school aged campers held their marshmallow smores tight as they laughed, crafted, and embraced the power of their imagination, all from the comforts of their home. Now, Camp Bonkers is back with new YouTube content, a Roblox game and an interactive destination website designed to actively engage kids on-screen and off and get them up and doing while involving the whole family by earning camper badges and rewards.
“Camp Bonkers was created to bring the great elements and transformative experience of summer camp to kids everywhere year-round.” said Catherine Winder CEO of WSS. “For Campers 6-9 yrs, we’ve created the first of its kind integrated experience by launching Camp Bonkers on multiple platforms that enable kids to experience camp both digitally and physically in places where they’re already playing.”
As summer camps around the world are opening up again, Camp Bonkers is expanding their footprint with a trifecta of experiences for campers year-round:
● Watch campers be inspired and inquisitive about the outdoors and everything camp by viewing Camp Bonkers Counselors on YouTube! Get Roblox inside tips, tricks and exclusives, see them take-on Bonkers challenges, awesome experiments and create imaginative crafts.
● Play the world on Roblox! Be a camper or a camp counselor and explore all that Camp Bonkers has to offer. Campers can fish, challenge themselves with scavenger hunts, build their own camp world, handglide race, personalize their camp themed activities, make new BFFs and much, much more.
● Live Bonkers at campbonkers.com! Campers can dig-in with friends and family through a variety of themed real-world challenges to earn cool virtual badges and exclusive Roblox prizes and collectables.
Now as WSS looks to start pitching new tents, they’ve teamed up with The Shaw Rocket Fund to form a strategic partnership focused on weaving Camp Bonkers into this first of its kind immersive experience. They’ve also united with Gamefam, the world’s first fully dedicated Roblox developer and publisher, to turn Camp Bonkers into an engaging rich Roblox game. This powerful combination has transformed Camp Bonkers into a unique multi-platform universe for kids and families.
“Camp Bonkers started out as a YouTube series during the early days of the pandemic when kids were stuck at home. It has now grown into an innovative multi-platform franchise” said Jay Bennet, WSS’s VP Franchise Creative Strategy. “The three interconnected platforms give kids – and families – the opportunity to engage with the brand beyond the screen via real-world crafts and challenges while still having that digital connection via Roblox rewards and collectables. This mix gives kids a winning combination of experiences while providing parents with the piece of mind that their kids are being challenged to be active, creative and enjoy the best that camp has to offer.”