Licensing News

Mighty Jaxx Celebrates The Smiley Company’s 50th Anniversary with the Launch of B. Smiley Collectible

B Smiley Mighty Jaxx

Mighty Jaxx, an award-winning future culture company, is spreading positivity with the release of the B Smiley (50th Anniversary Edition) collectible as part of The Smiley Company’s 50th-anniversary celebration. 


The Smiley Company enlisted renowned graffiti artist André Saraiva to reimagine the iconic Smiley logo through various collection releases, paying homage to the artists that have subverted the Smiley and marking the anniversary milestone. Mighty Jaxx joins the stellar lineup of hand-selected halo partnerships across art, fashion, film, music, print, and pop culture that embody the same spirit of defiant optimism that defines Smiley’s colorful history.


The 12” vinyl art collectible sports B Smiley’s signature pose and is styled in apparel from the renowned André Saraiva x Smiley collaboration. This visual artist put his spin on the artwork, using one of his favorite forms of expression – graffiti – seen on the vibrant one-of-kind jacket. 


B. Smiley is a true world citizen, born to spread positivity and happiness with style. An ambassador for good cheer, they remind others to take the time to smile, after all, life is too short not to be happy! 


While originating in Singapore, the multilingual (English, French, Italian, Mandarin, Spanish) B. Smiley is a universal emblem. With a passion for people and supporting meaningful causes, B Smiley and the iconic Smiley are at events around the globe as the symbol of defiant optimism. 


“It’s an absolute honor to be able to collaborate with The Smiley Company on reaching such a momentous benchmark. It goes without saying that 50 years is an impressive length of time to be able to continually spread positivity and inspire generations of activists, artists and creators alike. What B Smiley represents matches the feeling we here at MightyJaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch,” said Jackson Aw, Founder and CEO at Mighty Jaxx


The B  Smiley (50th Anniversary Edition) collectible is available for presale on beginning August 20. Each collectible will retail at $199 with worldwide shipping included. 


Founded in 2012, Mighty Jaxx is an award-winning integrated future culture platform that designs and produces digital and phygital collectibles in partnership with the greatest talents in the world, as well as global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and more, shipping millions of phygital collectibles to over 90 countries worldwide yearly. With a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP operation and providing global consumers access to new DTC experiences. For more information, please visit