Licensing News

Toybox Labs Inc and Paramount Consumer Products Sign Licensing Agreement to Have Nickelodeon IP on Toybox Platform

Spongebob Toybox Nickelodeon

Toybox Labs Inc, in partnership with Paramount Consumer Products, announced that they have signed a licensing agreement to have Nickelodeon IP on the Toybox platform. Paramount will start off with characters from SpongeBob SquarePants, bringing the lovable sea sponge and all his friends to the Toybox Platform.


Soon fans will be able to print all the iconic Bikini Bottom characters and environments, including SpongeBob’s Pineapple House.


Ben Baltes, CEO of Toybox Labs, said, “We are so excited to partner with Paramount and print Nickelodeon characters on the Toybox Platform. Having SpongeBob and Patrick join the Toybox team will make thousands of kids and adults elated.”


SpongeBob SquarePants Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 19 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is the most widely distributed property in Viacom International Media Networks history, seen in more than 170 countries, translated in 30+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.


Nickelodeon Now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands