Licensing News

VP Racing Expands Licensing Program in the UK and Europe with Kustom Yard

VP Racing Kustom Yard

VP Racing Fuels, Incorporated, a global leader in performance fuels, lubricants, and additives, has announced that they have entered into a license agreement with Kustom Yard Limited, a UK-based licensee, and distributor of automotive lifestyle products, for an apparel, accessories and gift and novelty program for the European market.


“The signing of Kustom Yard is the first major expansion of our licensing program beyond the U.S. borders,” said Bob Merz, Director of Brand Management and Licensing at VP. “The sales of VP race fuel and other performance products in Europe and the U.K. are significant and growing rapidly in volume and market share. This licensing expansion effort will support and further advance our sales and market-leader position.”


VP Racing fans can now access licensed apparel in the UK and across Europe with staple logo pieces and motorsports-themed tees and hoodies. The first drop of the collection is now available for purchase at


“Kustom Yard is delighted to be adding VP Racing Fuels to our growing portfolio of automotive-related licenses and looks forward to working closely with VP Racing and Pacific Swell Brands over the coming years to increase brand visibility and unlock potential growth opportunities on this side of the pond,” said Leigh Wood, CEO, Kustom Yard Distribution.


The licensing agreement was brokered by Pacific Swell Brands, VP Racing’s exclusive licensing agency.


Kustom Yard Distribution is a UK-based licensee and distributor of lifestyle brands earning a growing reputation, especially within the automotive sector. Founded in 2018, Kustom Yard has seen significant expansion through testing times and continues to push forward with innovative products and styles showcased via its distribution network including online retail, traditional bricks and mortar stores, and motorsport event specialists. The company statement, “Some call it an adventure, we call it life,” symbolizes the passion and work ethic that continues to drive the company forward.