WowWee has released a statement on the recent lawsuit filed against them by the Roblox Corporation:
“Yesterday evening, WowWee, a family-owned toymaker responsible for the award-winning Fingerlings line, was made aware that Roblox Corporation filed a lawsuit against our company. WowWee believes that Roblox’s allegations are completely meritless and looks forward to vigorously defending its position, product, and brand.
A week later, Roblox sent a cease-and-desist letter to WowWee threatening legal action if the company continued with the launch of My Avastars dolls. WowWee has spent several weeks trying to resolve this disagreement amicably and in good faith and without needing to resort to contentious litigation. Following the cease-and-desist letter, WowWee voluntarily disassociated My Avastars from Roblox.
WowWee is a company that is focused on designing and developing toys to astonish our costumers’ imaginations, whereas Roblox’s actions today show that it is an organization driven by profit and power. Roblox’s lawsuit stands in stark contrast to the values of creativity, community, and companionship that our My Avastars dolls are designed to promote. WowWee’s focus remains on kids rather than courts.
Unfortunately, Roblox’s actions are another example of a company using litigation as a growth strategy. Despite being a publicly traded corporate giant with a multi-billion-dollar revenue stream, it is targeting a family business whose goal is to provide children with another way to express their individuality through play. Yet, as parents have been teaching their children for generations, giving into a bully encourages them to bully again. Today, WowWee intends to take a stand for the creative community. WowWee hopes you join us.”