Licensing News

Holiday Hill Farm and GUND Announce Licensing Deal

Holiday Hill Farm GUND

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin has announced that it has entered a multi-year plush licensing agreement with GUND, a leading plush toy creator owned by Spin Master, a leading global children’s entertainment company. GUND will create and distribute premium plush in all sizes based on the Holiday Hill Farm characters, including fan favorite Spookley the Square Pumpkin and his holiday friends Mistletoe and the Christmas Kittens, Lyla the Love Bug, JellyBean the Easter Chick and Beacon the Firefly. Products are expected to hit retailers by fall 2023.


“The plush industry is booming and we are so excited to partner with a powerhouse like GUND,” says Aaron Burakoff, Head of Partnerships at Holiday Hill Farm. “Their premium quality plush products set a high standard for the industry and ensure our fans will enjoy the soft and cuddly versions of their favorite Holiday Hill Farm characters for generations to come.”


“Holiday Hill Farm has captured the hearts of millions around the globe thanks to Spookley and all his friends who spread messages of kindness and acceptance,” says Alec Kessler, Spin Master’s VP of Marketing and Global Business Unit Lead for Plush. “We look forward to combining GUND’s trusted legacy and unmatched quality with the Holiday Hill Farm characters that fans love to bring them to life in plush form.”


Spookley the Square Pumpkin, the perennially popular 45-minute animated movie, returned this month to Disney Junior and airs through Halloween (and is always available on Netflix and to rent or purchase via major platforms including Amazon, iTunes and YouTube). “Spookley and the Christmas Kittens” will air on the same platforms later this year and a collection of animated music videos and live-action shorts featuring characters from the Spookley movies and Spookley creator Joe Troiano’s Holiday Hill FarmTM Book series, are available on-demand on a wide-range of platforms including the official Spookley YouTube channel, DisneyNOW, Kids & Family on the Roku Channel, Kidoodle.TV, Sensical, Kartoon Channel!, The Dove Channel, Cocoro and Toon Goggles.


Thirty-one songs from four Spookley albums including “Halloween Songs,” “Spookley the Square Pumpkin: The Musical,” “Everyday is a Holiday” and “Spookley and the Christmas Kittens” are available now on more than 35 music streaming services including Apple Music, Spotify and Amazon Music. This month marks the first time in Spookley’s 21-year history that fans can listen, sing and dance along to their favorite songs from the Spookley movies and music videos without a video screen.


Visit to meet all the Holiday Hill Farm characters, download free activities including crafts and coloring sheets, and learn more about Spookley’s role as the “Official Spokes-Pumpkin” for National Bullying Prevention Month in October through a partnership with PACER’s National Bullying Prevention Center. Follow Spookley on Facebook ( and Instagram (@spookleythesquarepumpkin).