Licensing News

L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collaboration Encourages Fans to ‘Let Their Champion Out’

LOL surprise! FIFA

L.O.L. Surprise! has teamed up with FIFA to encourage fans to ‘let their champion out’ with the launch of an all-new, super sporty and fun series of co-branded collectibles to celebrate the FIFA World Cup Qatar 2022. Get ready to hit the field starting now with the limited edition L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection, featuring 12 different dolls to collect – 10 of the qualifying countries who will compete in Qatar, as well as a FIFA Fan and an ultra-rare Referee doll! Each doll will also include an exclusive, limited edition L.O.L. Surprise! trading card, as well as seven surprises to unwrap and accessorize each mini doll.


“The collaboration with FIFA World Cup Qatar 2022 is a perfect match with L.O.L. Surprise! pairing one of the most-loved global doll and collectible brands with one of the world’s most-loved global sports organizations and events,” said Isaac Larian, Founder and CEO, MGA Entertainment, maker of L.O.L. Surprise! “Together we hope to encourage kids – and adults – to ‘let their champion out’ and celebrate their sporty side with these two great brands.”


L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection will be available at key toy retailers in Qatar during all games as well as globally in major markets and retailers, including online at Walmart, Target, Amazon.


Fans can follow L.O.L. Surprise! on Instagram, TikTok, and YouTube for news about the entire line-up.


MGA Entertainment is one of the world’s fastest growing and largest privately held toy and entertainment companies. Headquartered in Chatsworth, Calif. and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Shadow High, Bratz, MGA’s Miniverse, Na! Na! Na! Surprise, Mermaze Mermaidz Color Change, Micro Games of America, Baby Born Surprise and Zapf Creation. For more information, please visit us at or check us out at LinkedIn or Twitter.