Manic Panic, the iconic hair color and beauty brand, has partnered with SmartPrintsInk, a direct-to-consumer apparel and accessory licensee, to create a fashionable and edgy line of t-shirts, hoodies, and sweatshirts, as well as accessories including tumblers, mugs and totes.
“We are very proud and happy to announce this new licensing partnership with Manic Panic, a brand that seeks to connect with its loyal fans through its creative and innovative hair products. On this occasion, we joined forces to bring to life the new line of Manic Panic merch with incredible designs. Fans will surely love them!”, said Roberto Rojas, General Manager S SmartPrintsInk.
The product line, which consists of men’s, women’s and unisex items, was designed in close collaboration with Tish and Snooky Bellomo, co-founders of Manic Panic. “It’s been really fun working with SmartPrintsInk and we look forward to a continued collaboration with this cool company!,” said Snooky Bellomo.
The newly designed Manic Panic apparel captures the brand’s punk rock history, hue of vibrant colors, and fun and positive attitude that Manic Panic’s Dye Hard fans have come to love.
“SmartPrintsInk understands the essence of the Manic Panic brand and has done a great job in translating it into appealing and trendy graphics,” said Vivian Velasco, President of Pacific Swell Brands, Manic Panic’s exclusive licensing agency.