Mighty Jaxx, an award-winning future culture company that designs and produces phygital collectibles, announced their Spooky Season experience. The MightyVerse Presents: Spooky Season (‘Spooky Season’) enhanced brand experience will begin October 28th and run through November 11th on The Sandbox and serves as a prelude to the full experience launching in December 2022. This Halloween Special will bring physical products from Sideshow’s Court of the Dead and Mighty Jaxx’s original IP Creepy Cuties to life in the metaverse and offer horror (and casual) fans alike a unique experience that will allow them to interact with their beloved collectibles digitally in real life.
Spooky Season is Mighty Jaxx’s first venture into the metaverse, taken alongside global toy giant Sideshow Collectibles, through a free-to-play metaverse experience by metaverse platform The Sandbox. Along with Mighty Jaxx’s original IP Creepy Cuties, a key highlight of the virtual space features an exclusive experience with Sideshow’s Court of the Dead where Fans can dance with Death, one of the main characters of the IP.
The premier experience and partnership between Mighty Jaxx and Sideshow Collectibles underscores their collective vision and strategic focus of creating opportunities for fans of collectibles to converge on different platforms, allowing for community growth across multiple fandoms. Their unified commitment to building a true hybrid ‘phygital’ offering via a platform approach sets the stage for future partnerships and launches where the full-experiential journey for all fans will be reimagined, and thereby creating stronger value for them.
Hosted in the Mighty Lab within The Sandbox, this new social hub showcases Mighty Jaxx’s ability to deliver on thematic experiences in the metaverse.. Aligning with Mighty Jaxx’s core plans of innovation and community building around its Mightyverse, the digital space brings together the larger community of collectible lovers to play and share their passion for the art, while paving the way for Mighty Jaxx to continue offering collectibles and novel experiences for fans.
“It is undeniable that the future of collectibles will be digital-forward. We know that most fandoms are already spending a lot of time in virtual worlds, presenting us opportunities to create unparalleled experiences for our fans through MightyVerse, our proprietary platform for tech-enabled collectibles,” shared Darryl Tan, Mighty Jaxx’s Head of Mighty Meta.
“It is important that we’re not simply recreating our fans’ reality in the virtual world. Our focus is to build a space for brands and communities to gather and interact with an experience that transcends seasons. This pilot MightyVerse initiative, Spooky Season, is a slice of the many exciting experiences we have in store for fans and modern digital collectors as we continue to grow the MightyVerse platform to elevate existing and new IPs.”
To guide players through the experience, Mighty Jaxx hired their first-ever employee in the metaverse, CHXMP. CHXMP will be the host of Spooky Season and will remain in the Mighty Labs, which is the starting point for all players entering Mighty Jaxx’s MightyVerse, to help guide players in all future MightyVerse experiences.
For the Halloween special, CHXMP will also be accompanied by Creepy Cuties, Mighty Jaxx’s totem-inspired proprietary horror icons inspired by classical mythical characters like the Krampus, Chupacabra, Slit-mouthed woman and the Hungry Ghost, where players will also gain an exclusive preview to Mighty Jaxx’s upcoming Creepy Cuties crossover series with D.G.Pals’ interoperable multi-game, multi-genre platform, further strengthening how Mighty Jaxx is able to leverage on different IPs to create a true phygital experience for fans.
The Spooky Season experience will be free for all to enter. To play, players will have to download The Sandbox’ Game Maker and access the game through the ‘Featured Experiences’ gallery. Players will delve into a spooky and twisted world of mysteries to explore, solve puzzles, and immerse themselves in a shared multiplayer world to complete in-game quests.
Those unable to participate during the initial two-week period will still be able to enjoy the full experience, which is slated to be released in December 2022. Players can expect access to hidden exclusive experiences, discounts on purchase of wearables, whitelist to future drops, and more.