The inspiration to realization platform, Pinterest, and the global food-themed studio and entertainment brand for families, Chefclub, announce a strategic partnership to develop innovative food content. Chefclub, leader in food-themed content on social media, is creating for Pinterest top-quality cooking series with initial programming launching in October 2022.
“Pinterest aims to collaborate with the most innovative creators and partners in order to always offer the most inspiring content to Pinterest users across the globe. In that context, we are thrilled to announce the launch of these five new original shows produced by our long-time partner Chefclub. As always, Chefclub innovates in the cooking content landscape by designing creative, entertaining and educational content, perfectly in line with Pinterest’s DNA.” –Johan Gipch, Head of Creator Partnerships, France.
The new shows produced by Chefclub for Pinterest redefine cooking shows as we know them. While remaining completely rooted in the DNA of Pinterest and its main trends, the five shows present high-quality standards that audiences demand.
In “The Party Table”, audiences will find inspiration for perfectly executed themed parties. Embracing upcycle culture, the series “Everything Must Go” has one objective: zero-waste. Each episode showcases one ingredient that is used in multiple ways to reduce waste.
For the lovers of technology, hacks and tricks to take the most pin-able pictures, Chefclub presents “Do It For The Pin”. Chefclub also takes the kitchen into the wild with its ASMR-friendly outdoor cooking show, “Far From the Kitchen”. Last, a modern-day cooking show where guests get to win money by guessing the ingredients of Michelin-starred dishes keeps audiences on the edge of their seats in “What’s In My Plate”.
Thomas Lang, Chefclub co-founder and CEO, comments: “We’re thrilled to partner with Pinterest and to put our studio at the forefront of cooking show productions. The innovative concepts we bring to life with this partnership come to enlarge our catalog, push the boundaries of cooking shows on social media, and bring new original content to the highly demanding audience of the platform.”
The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October. Watch the first episodes of the shows:
The Party Table Do It For The Pin Far From The Kitchen Everything Must Go What’s In My Plate
The partnership with Pinterest follows several high-profile streaming deals with AVOD and SSVOD channels such as Pluto TV (US, UK, Spain, Latin America) and Samsung TV (France Switzerland).
Since its launch in 2016 Chefclub has become the No. 1 food-themed digital entertainment brand in the world with an unparalleled level of success: it’s 100 million followers (half in the US and UK) generate 2.5 billion global views a month on social media. Chefclub content streams across the globe on its own proprietary channels, social platforms and FAST streamers such as Pluto TV and Samsung Plus.
On the licensing and consumer product side Chefclub operates a robust D2C and D2R and publishing business, which have sold 700,000 books and 250,000 Chefclub Kids cookery kits to date. The company also works with licensing agents in the UK, Germany, Italy, China, and Benelux, and has won three Licensing International Awards for Best Digital Brand in France (2021, 2019) and Germany (2021).