Licensing News

Ubisoft Extends Partnership with Fabacus to Engage Fans as Part of the Assassin’s Creed 15th Anniversary Celebration

Assassin's Creed Fabacus

Following a successful partnership surrounding the Assassin’s Creed Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining forces in celebration of the Assassin’s Creed 15th anniversary, in a deal brokered by IMG.


As part of a six-month celebration of activity of one of the most beloved game series of the last decade, Fabacus and Ubisoft will be working with a number of licensee partners, worldwide, including Difuzed and Pure Arts whereby their licensed products will unlock a host of digital rewards and experiences for consumers, surrounding the brand’s 15-year anniversary.


Addie Dorsey, Consumer Products EMEA at Ubisoft commented: “We have loved working with the Fabacus team and are pleased to be continuing and broadening our work with them on our exciting Assassin’s Creed projects in the coming months. At Ubisoft, we are celebrating the milestone of the beloved franchise with all teams and communities and want to ensure we’re giving as much possible back to our fans, players, and consumers, with some incredible prizes to be won. Additionally, the capabilities of the Fabacus technology ensure our vision for the franchise future, as well as future partnerships and products, are strategically aligned to what fans want to see and engage with.”


Anyone who takes part in the anniversary activation through scanning a code on selected consumer products will receive special gifts, either in-game or physically, such as: Assassin’s Creed Displates, Vinyl Box sets, figurines, and exclusive digital wallpapers.


Speaking of the anniversary campaign, and their extended partnership, Andrew Xeni, CEO & Founder of Fabacus stated: “To be extending our partnership and working with the team at Ubisoft in such an important anniversary year for the Assassin’s Creed brand is incredibly exciting for us. The innovation gives value to every party within the licensing value chain, including the all important consumer, maximizing the significance and impact of a brand. We have seen impressive results through our previous Valhalla x Venum campaign, and only want to take this further as part of the wider brand anniversary, now across a number of licensee partners.”


As part of the 15th Anniversary celebrations for Assassin’s Creed, Ubisoft is also offering fans unique discounts, new product lines and localized fan events.