Licensing News

Yu-Gi-Oh! and Adidas Join Forces to Create and Launch New Footwear Styles

Yu-Gi-Oh Dark Magician Adidas

Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by Jennifer Coleman, Vice President of Licensing Marketing, Konami Cross Media NY, Incorporated, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.


Available on October 7th, “adidas Originals x Yu-Gi-Oh!” will consist of two Adi2000 styles alongside two Adilette’s, designed in collaboration with one of the most recognizable Anime brands in entertainment history.


Taking a step into nostalgia, the Adi2000 is a colorful, skate-inspired shoe that features two of the most well-known monsters from the trading card game and Anime series, with suede, mesh and leather upper, paying homage to its predecessors. The Adilettes are open-toe sandals featuring a rubber sole with inner and outer lining that features slip-on comfort for pairing with loungewear, perfect for Yu-Gi-Oh! fans to wear on their days off.


“adidas Originals x Yu-Gi-Oh!” will feature two of the most legendary and powerful characters in the game; summon the Blue-Eyes White Dragon or Dark Magician through your Adi2000 sneakers or Adilettes. Each comes complete with their own accessory; one piece of the Exodia The Forbidden One as a metal hang tag to add even more magic to this release.


Konami Cross Media NY, Inc. is a member of Konami Group and specializes in multi-platform brand management and production. Konami Cross Media NY takes a 360-degree approach in managing the rights to globally iconic IPs such as Yu-Gi-Oh!, Bomberman, Contra and Frogger.