Licensing News

Beacon Media Group and Flint & Steel to Deliver Integrated Agency Services in New Alliance

Beacon Media Group Flint and Steel

Leading media and marketing agency Beacon Media Group and award-winning creative agency Flint & Steel have announced that the two agencies have joined forces in a new alliance to expand client services and offer full-service, comprehensive, integrated marketing services. 


The new alliance will now allow both Flint & Steel and Beacon Media clients to tap into a robust offering of world-class creative solutions and strategically driven media, marketing and communications services. 


“We’re thrilled to be creating such a powerful offering with Flint and Steel,” says Cindy Kelly, Head of Client and Brand Partnerships at Beacon Media Group. “As we continue to prioritize our clients’ success, we know that elevating the value proposition will not only provide our clients with solutions they are looking for but well position Beacon Media Group for scaling opportunities as we open the door to larger consumer brands.” 


Beacon Media Group and Flint & Steel have worked together for years with large-scale brands, offering powerful IMC leadership. Making the alliance official, they will continue to support clients with multi-disciplined teams, creating solutions from strategy and branding to campaign development, execution, and reporting. 


“We’ve collaborated with Beacon Media Group many times over the years and always felt the common purpose of engaging with consumers in the most intuitive and impactful ways – resulting in the greatest benefit to our clients,” says Chris McKee, CEO of Flint & Steel. “The strategic alignment doubles down on our shared intent, ensuring even greater integration and benefit.”


Beacon Media Group is a full-service marketing, communications and media agency group focused on building meaningful connections between consumers and brands across a diverse range of industries, including consumer products, entertainment, gaming, lifestyle and technology. Beacon Communications’ integrated expertise brings the voice of brands to the forefront and makes them part of influential consumer conversation through PR, social media, and influencer marketing. Through the Beacon Media division, Beacon Media Group offers media research, strategic planning and buying services across traditional and emerging platforms (including TV, OTT, VOD, OLV, Social, Paid Influencer and other leading Digital Media channels).


Flint & Steel creates marketing solutions that spark meaningful and durable engagement – transforming consumers into enthusiasts and brands into advocates. From content to digital to innovation, they mimic the mojo of cultural phenoms and provide our clients with the functional benefits of an intellectual property. It’s the only way to ensure ideas that SPARK new sales, advocacy, partners, channels and more. Flint and Steel’s creative services include Strategy, Branding, Advertising, Content, Product Innovation, Digital, Promotions, Loyalty Programs, I.P. Creation, Gaming, and Curriculum.