Cra-Z-Art Teams Up with NBC’s ‘Today Show’ to Donate Toys for the Program’s Annual Holiday Toy Drive

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Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, has teamed up with NBC’s Today Show to donate toys to children in need during the holiday season as part of the program’s annual Toy Drive.


Cra-Z-Art will donate over $10,000 worth of their iconic and popular Snoopy Sno Cone Machines to several different charities that directly aid children. The item was recently featured on a Today Show segment about nostalgic holiday toys. Co-host, Sheinelle Jones, chose the item as her favorite nostalgic childhood gift.


Cra-Z-Art, headquartered in Randolph, NJ, produces and markets such popular toy items as Kodak jigsaw puzzles, Shimmer ‘n Sparkle activity kits, Cra-Z-Art art materials, Disney arts and crafts, USA Gold writing instruments, Softee Dough, Cra-Z-Slimy, Cra-Z-Loom, Snoopy Sno-Cone Machine and many others.


“Cra-Z-Art is very proud to have partnered with NBC’s Today Show to donate toys for their annual Toy Drive. We’re delighted that Co-host Sheinelle Jones picked our Snoopy Sno Cone Machine as her nostalgic childhood memory and we’re happy to give away this great item to charities of her choice. Hopefully, our donation will help spread good cheer among kids who are less fortunate” said Cra-Z-Art Chairman, Lawrence Rosen.


The donations are scheduled to be delivered this week, in time for the holiday season.