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The Insights Family Announce Further Details of New Strategy and Appointment of Industry Knowledge Advisory Board

Insights Family Industry Knowledge Advisory board

The Insights Family – the global leader in kids, teens, parents, and family market intelligence – has announced the next exciting phase of its future growth strategy, with a significant refresh of how the company does research, data & insights, as well as the appointment of five senior industry executives to join the companies Industry Knowledge Advisory Board.


The Insights Family – which is the only company in the world to provide real-time market intelligence on kids, teens, parents, and families by surveying c700,000 family members across 6 continents and 22 countries – has announced several significant enhancements to its already award-winning service, which will also see elements of the companies’ services become CIPD certified.


Founder of The Insights Family, Nick Richardson comments, “Over the last few months, I have been able to focus on auditing and reimagining our marketing, product, innovation, and commercial strategy. That process is now complete which means our new strategy brings total alignment across our product, marketing, innovation, and commercial teams. The seven-stage model of how we do research, data & insights essentially enables us to provide our clients with the “who”, “what”, “when”, “where”, “why“, and “how”. We have repackaged our proposition and will be launching a series of new products and services, from specific vertical reports based on the success of our quarterly Toys & Games reports, and several exciting new tech innovations which will enable us to put the right intel in the right hands at the right time”


To further help with the delivery of the new strategy, the company has appointed Danielle Davies, Graham Saltmarsh, Ian Wickham, Mario Dubois and Rikhi Narula to its new Industry Knowledge Advisory Board who will be working closely with Nick to implement the company’s new strategy.


Nick adds, “I am delighted and honored to welcome Danielle, Graham, Ian, Mario and Rikhi to our new-look Industry Advisory Board. The board who are representative of our clients, with significant experience across advertising & media, brand management, content, licensing, marketing, product development & management and sales & category management, will translate our market intelligence into our clients’ businesses to help us achieve our mission of being our client’s business-critical partner.”