King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has announced Rebel Girls, the award-winning global girl empowerment brand, is joining its roster of licensing properties. Under the agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise across all categories, including apparel, accessories, collectibles and more.
Rebel Girls, a certified B Corporation, is a global, multi-platform empowerment brand dedicated to helping raise the most inspired and confident generation of girls through content, experiences, products, and community. Since publishing its first book in 2016, Rebel Girls has told the stories of more than two thousand real-life women throughout history to present day across more than 8 million books sold and 20+ million podcast downloads. In 2021, the brand launched the Rebel Girls App, a digital destination offering an immersive online and offline experience across Rebel Girls’ universe of storytelling.
Rebel Girls’ consumer products program and brand partnerships extend its’ purpose-driven mission to empower and inspire girls to be confident and dream big. Current licensing partners across apparel, décor, and crafts include Jay Franco, Mad Engine, Centric, Fashion Angles, Build-a-Bear, Coalition Snow, and PlayStories. Brand partners across content and experiences include Nike, Google, Alaska Airlines, Hasbro, Spin Master and Athleta.
As this global sensation continues to expand across platforms, King Features is helping maximize its incredible success and seeking partners across all categories to further develop its merchandising program with creative partnerships targeting today’s generation of girls.
“Rebel Girls is the most impactful and inspirational girls’ empowerment brand that has ever existed,” said Carla Silva, vice president and general manager, global head of licensing, King Features. “We are proud to join their mission of raising the most inspired and confident generation of young women through content, products and experiences. The opportunity to spread their motivating brand ethos to additional territories around the world through strategic merchandise and promotional partnerships is massive and we can’t wait to get started!”, a community.
“Rebel Girls is excited to launch this next phase of our licensing business with female-led King Features. We take great pride in working with partners who are aligned with our corporate values; and we believe with King Features at our side we are well-positioned to continue leading the movement to empower and activate girls around the world,” said Jes Wolfe, Rebel Girls CEO.
Rebel Girls is the latest brand to join King Features’ ever-expanding portfolio of licensed properties including Popeye, Olive Oyl, Cuphead, The Phantom, Flash Gordon and recent IP additions Pucca, Moomin and Crazy Frog.