MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, and creator of Rainbow High fashion dolls and animated series, has debuted its first-ever celebrity fashion doll: the Rainbow High Premium Edition Paris Hilton Collector Doll.
Rainbow High, an animated series on Netflix and YouTube, is based on the inclusive, rainbowinspired line of dolls adored by kids, their parents and adult collectors, that encourages viewers to #LetYourTrueColorsShine. This season, the show has followed the lives of fashion-forward characters from the fine arts school, Rainbow High, as they embark in “Rainbow Vision,” a friendly music competition alongside other high schools like Shadow High. Earlier this year, Paris Hilton made a cameo appearance on the hit show as Headmistress of Pacific Coast High School, marking a historic first celebrity partnership for the modern fashion doll brand. Now, Paris is making an all-new debut as Rainbow High’s latest collector doll, appealing to Paris fans, Rainbow High fans, and collectors alike.
The Rainbow High Paris Hilton Collector Doll meets the demand for premium, collectible, and high-quality toys among an emerging demographic known as Kidults – adult collectors who buy toys for themselves. According to NPD’s Global Toy Market Report, the Kidult sector rose by 19% in the past four years, and a survey from the U.S. Toy Association found that 58% of adult respondents bought toys and games for themselves just last year. Millennial consumers are forming tight knit toy communities online and across social media, adding to the passion and enthusiasm behind their favorite – now collectible – brands and personalities.
“Paris Hilton represents the confident individuality, bold fashion, and entrepreneurial spirit that Rainbow High is all about,” said MGA Entertainment CEO and Founder Isaac Larian. “Since Paris’s appearance in the series and after much anticipation across the fan and collector communities, we are thrilled to finally debut the doll today.”
Dressed in pink and embellished from head-to-toe, the doll comes with two iconic outfits, detailed accessories and unique packaging.
● The Fashion: Paris hand selected the outfits for her doll that she felt best represented her character on the series, and her most iconic fashion moments throughout the years.
● The first outfit is inspired by her 21st birthday look and features a chainmail pink dress with safety pin details, as well as strappy pink heels and a rhinestone tiara. The second outfit is a sleek pink blazer, embellished dress with pearls and rhinestone details, with a matching pair of knee-high boots.
● The doll’s accessories include her mesh and rhinestone gloves, Rainbow High trunk handbag, and a cell phone with a matching case that easily snaps onto her hand to take the perfect selfie. The Paris doll also comes with her Pomeranian bestie, Mr. Amazing, the first-ever Rainbow High dog who she seldom leaves the house without. And, of course, to complete the look, Paris sports a super sleek power pony, long lashes, and glass eyes.
● The Unboxing Experience: Paris comes in a pink metallic box that features a gorgeous illustration of Paris on the front and is secured with a gold Rainbow plaque closure. Inside is another amazing Paris illustration and pink diamond box which also includes a message from Paris along with her autograph.
The name Paris Hilton is synonymous with celebrity. As a pioneer and arguably the first celebrity to take the reins of her name to build a personal brand and business empire in the early aughts, Paris, and now through her global media company, 11:11 Media, continues to lead the way into the future of innovation and inspiring Rainbow High lovers to be bold, fearless and iconic.
“I’m so incredibly proud to continue this Rainbow High collaboration with this gorgeous doll inspired by my character on the show,” said Paris Hilton, entrepreneur and CEO of 11:11 Media. “I had so much fun voicing the Headmistress on the show and now creating this doll is such a wonderful expansion for the fans. Just like me, she is absolutely Sliving in a stunning all-pink look that I know will excite fans of all ages.”
The Rainbow High Premium Edition Paris Hilton Collector Doll is available now online at Amazon, Walmart and Target. Be sure to watch Rainbow High season three, featuring Rainbow Vision, on YouTube and catch up on seasons one and two on Netflix. Follow Rainbow High on Instagram, TikTok and Facebook for fun features and news.