Retailers can anticipate an invitation from American toy manufacturer Kids Preferred in summer 2024 welcoming them to the arrival of Universal Products & Experiences, “Welcome to the Universe Baby!’ collection. The new line features an expansion of Kids Preferred Curious George range and a roll out of infant & toddler playthings that are gender neutral from across NBCUniversal’s beloved global brands including DreamWorks Animation’s Shrek, How To Train Your Dragon, Kung Fu Panda and Madagascar as well as, Universal Pictures and Amblin Entertainment’s Back To The Future and E.T. the Extra-Terrestrial. Summer of 2024’s baby shower registry will be full of extra soft and developmental toys as only Kids Preferred can create.
“Delight the child and captivate the grownups has always been our goal,” explained Larry Presser, President & Chief Revenue Officer. “With our Welcome to the Universe Baby! line of six product categories, parents and grandparents will be able to introduce the next generation of family and friends to their favorite NBCUniversal characters and brands.”
During the second half of 2024, store reps and buyers will be introduced to six areas of play:
• Plush characters
• Feature Plush boasting sounds, lights and/or movement
• Infant blankeys including teethers, soothers and pacifier blankeys
• Playsets/Playbook Sets
• Non-electronic Pre-School Learning Toys
For more than two decades, Kids Preferred has been steadfast in its commitment to bringing superior quality and uniquely designed products to the marketplace at a good value. This latest deal comes on the heels of last month’s announcement of Sesame Workshop joining the Kids Preferred product line scheduled for Spring 2024. With every addition, parents and consumers rely on Kids Preferred for soft toys and gifts of utmost quality that are reliable and safe for infants and children.