Licensing News

Kartoon Studios and Penguin Young Readers Launch New “Llama Llama” Merchandise Retail and Charitable Program at Kohl’s

Llama Llama Kohl's

Kartoon Studios, Inc (NYSE American: TOON) evergreen brand “Llama Llama” partners with Penguin Young Readers and KOHL’s to launch new back-to-back nationwide retail promotions featuring book and plush products from the bestselling “Llama Llama” franchise, as part of the popular Kohl’s Cares program. Additionally, Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program.


Based on the characters from the bestselling children’s book series by Anna Dewdney and Kartoon Studios’ popular Netflix Original preschool series, “Llama Llama,” starring Jennifer Garner, the first promotion debuted on February 1 and featured a plush toy & book set, with a book from Penguin Young Readers,” Llama Llama Easter Egg attached to a plush toy from Spirit. The set retails for $9.00 for a limited time while supplies last.


The second release in April will include another book from Penguin Young Readers, Llama Llama Red Pajama and a plush doll from YOTTOY. The products will retail separately for $5.00 each for a limited time while supplies last.


Both promotions will be available at stores nationwide and at through the Kohl’s Cares collection, with 100% of Kohl’s net profit benefiting non-profit organizations that improve the health and well-being of communities nationwide.


As Kartoon Studios continues to build the “Llama Llama” brand, new licensees Spirit and YOTTOY join a growing list of licensed manufacturers who have also thrived alongside “Llama Llama.” Kids Preferred and Books To Bed, plush and pajamas partners, respectively, continue to sell both in-store and online. Prime Party’s “Llama Llama” party goods are available exclusively online, and the Toniebox from Tonies engages “Llama Llama” fans with enchanting and comforting audio storytelling.


“We began our collaboration with Kohl’s and Penguin in 2020 with our introduction of ‘Llama Llama’ into the Kohl’s Cares initiative, and we extended the partnership in 2022 as we continue to steadily grow the brand. Launching two more promotions in 2024 offers us a tremendous opportunity to continue to honor Anna Dewdney with delivering the heartwarming stories she created, along with new quality products from our recently added licensing partners Spirit and YOTTOY,” stated Lloyd Mintz, SVP Global Consumer Products at Kartoon Studios.


“We are thrilled to have ‘Llama Llama’ included in the Kohl’s Cares program twice in 2024. Their promotions do such good charitable work while giving young readers more ways to connect with their favorite character, ‘Llama Llama’,” said Margaret Anastas, VP & Publisher at Flamingo Books, an imprint of Penguin Random House.