Southard Communications and Escalate Strategies Announce Dynamic Partnership

Escalate Strategies

Southard Communications, a New York-based communications and public relations agency, announces its strategic partnership with ESCALATE Strategies, a leading consumer research firm specializing in marketing and brand strategy. The partnership marks a significant milestone as Southard Communications celebrates 30 years of excellence this year.


Founded in 1994 by Bill Southard, Southard Communications has established itself as a top communications firm for businesses seeking media exposure, influencer relations, social media expertise, and event marketing. Throughout its three decades of service, Southard Communications has catered to businesses in a number of industries, most notably in the toy and parenting space, as well as in technology, health and wellness, hospitality, and food and beverage.


“Gathering customer insights and perspective and understanding market dynamics is a critical first step in developing and executing an effective marketing and communications campaign,” says Bill Southard. “We have been working with Jen and her team since last year and they have provided essential support and important insight as we implement campaigns that deliver meaningful results for our clients. We are happy to formalize our partnership and provide this important service to our clients”, he adds.


ESCALATE, known for its innovative approach to brand strategy and insights is poised to bring a fresh perspective and complementary skill set to the partnership. With more than two decades in strategic consulting, ESCALATE helps businesses solve their unique challenges by offering custom tailored solutions that ensure people’s voices are at the heart of all marketing and brand strategies, and that these insights come to life through excellence in marketing execution. The collaboration will leverage the extensive experience of both firms to offer comprehensive, top-notch communications and marketing solutions.


“We are absolutely thrilled with our formal, strategic partnership with Southard Communications, a best-in-class communications and PR agency,” notes Jen Belcastro, founder and president of ESCALATE Strategies. “Together, we are dedicated to guiding our clients through a seamless journey from insights that guide actionable strategies which come to life for consumers in compelling and impactful ways. I am confident that this innovative servicing and partnership model symbolizes a new era of accelerated client growth and groundbreaking wins.”


With a shared vision of delivering exceptional results, Southard Communications and ESCALATE Strategies help bring their client’s vision to life by generating meaningful and impactful exposure. The partnership represents a significant moment for Southard Communications, highlighting its longevity, adaptability, and continued dedication to client success.


To learn more about Southard Communications, visit To learn more about ESCALATE Strategies, visit